Dev Makkar
Brand & Marketing Strategist | Head of Marketing | 15+ Yrs | Data-Driven Growth | Performance & Social Media | Brand & Lead Gen | Real Estate | Healthcare | Consultancy | ROI-Focused Leadership
- Role
- VP of Marketing at InvestoXpert Advisors Pvt Ltd
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Dev Makkar
Strategic Marketing & Growth Leader | Brand Architect | Performance & Digital Marketing ExpertSeasoned Marketing & Growth Leader with 15+ years of demonstrable impact across B2B and B2C domains. Proven at architecting data-driven marketing ecosystems, scaling brand equity and driving measurable business outcomes from demand generation and revenue acceleration to market dominance and sustained competitive advantage.Specialisation:Blending strategic foresight with operational excellence to create campaigns that deliver high-quality leads, efficient ROI and long-term brand value.Core Competencies- Integrated Marketing Strategy- Full-Funnel Demand Generation- Brand Positioning & Corporate Storytelling- Digital Acquisition & Performance Marketing - ATL/BTL Campaigns | Media Planning & Buyer Targeting- Customer Lifecycle Marketing & Growth Analytics- PR, Reputation Management & Thought Leadership- Campaign Architecture | Cross-Channel Orchestration- Events, Activations & High-Visibility Launches- Team Leadership, Stakeholder Alignment & Budget OwnershipValue Delivered- Designed and executed scalable marketing engines balancing creativity with operational rigor- Drove double-digit engagement growth and user adoption across platforms- Managed multi-crore budgets with disciplined CPL/CPA and ROI governance- Led national teams and agency networks to deliver predictable, repeatable outcomes- Built marketing systems where brand equity, conversion efficiency and growth velocity coexistLeadership Philosophy:Marketing is not a cost center, it’s a strategic growth driver that shapes how organizations compete, adapt and endure. My approach is rooted in aligning marketing with business strategy, maximizing stakeholder confidence and empowering teams to execute with ownership and precision. I focus on sustainable growth, market relevance and brand credibility ensuring marketing outcomes consistently elevate business performance, not just visibility.
Experience
VP of Marketing
Apr 2024 — Present · Noida, IN
Unleashing Growth & Brand DominationI\'m on a mission to skyrocket brand awareness and growth for this dynamic B2C PropTech company. I lead the charge by crafting winning marketing strategies that dominate across digital, social media, traditional media, and everything in between.With razor-sharp data analytics I fine-tune campaigns, budget mastery to maximise ROI, and a knack for delivering results that get noticed. Building and leading high-performing marketing teams fuels my passion for crushing ambitious goals.
Education
Shaheed Bhagat Singh College
B.Com, Business/Commerce, General
2006 — 2009
NIIT Pune
ANIIT, Management Information System
2006 — 2008
Lancaster University
PGDBM, INTERNATIONAL BUSINESS
2009 — 2011
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