Devender Kumar
Marketing || Loyalty Programs II Events I Retention II Gift Cards II Cross Promotions II Partnership & Alliances
- Role
- Marketing Manager at Bharti Real Estate
- Location
- South Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Devender Kumar
Results-driven CRM & Loyalty professional with over 8 years of expertise in designing data-led customer engagement strategies, personalized campaigns, and high-impact loyalty programs that boost retention and lifetime value. Skilled in multi-channel CRM, automation, and KPI-driven program optimization.Backed by 13+ years of experience in retail operations, I bring a holistic understanding of the customer journey—from in-store experience to long-term loyalty. Known for cross-functional collaboration, stakeholder management, and delivering seamless, customer-centric solutions at scale.Key Expertise• Customer Acquisition, Engagement and Retention• Marketing strategy, Customer Retention Strategies• Business Needs Analysis- Sales Promotion• Cross-functional collaboration• Brand Loyalty Development• Performance Metrics• Customer lifecycle management• Customer Experience Enhancement • Rewards program development and management• Target Audience Analysis, Customer segmentation• Campaign Implementation and Management• Budget management• Content Creation• Mall Management and MIS• Loss Prevention• Operations Management
Experience
Marketing Manager
Aug 2025 — Present
Education
Kendriya Vidyalaya
High School, Science Stream
1999 — 2000
Aditya Institute Of Technology
Diploma in Pharmacy, Pharmacy
2001 — 2002
Sikkim Manipal University - Distance Education
Bachelor’s Degree, BBA in Operations
2012 — 2015
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