Devinne Z.
Vice President @The James Collective
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WORK HISTORY
Vice President @The James Collective
New York, NY, US
Lead national marketing, brand strategy, and media relations for a portfolio of 7+ food, beverage, and hospitality brands, translating complex industry, sustainability, and mission-driven initiatives into high-impact narratives that drive visibility and growth. Develop and execute integrated communications strategies. Establish thought leadership positions for clients on sustainability, mission, and policy topics through earned media. Direct cross-functional teams and external agencies, delivering campaigns that align with brand objectives. Advise and media-train executive leadership and client spokespeople to ensure national press interviews consistently reinforce brand narratives. Lead and implement crisis communications strategies, safeguarding brand reputation through proactive messaging development, real-time sentiment monitoring, rapid-response guidance, and 24/7 executive support. Manage a team, mentoring junior staff and contributing to skill development and career growth. Partner with Principal to drive new business growth and agency notoriety.
EDUCATION
University of Massachusetts Amherst
Bachelor of Arts (B.A.), Spanish Language and Literature; Certificate, International Scholars Program
Universidad de Sevilla
Spanish Language and Literature
Universidad Nacional de Costa Rica
Spanish Language and Culture Studies
SKILLS
ABOUT DEVINNE Z.
As Vice President at The James Collective, I lead national marketing, brand strategy, and media relations for a portfolio of food, beverage, and hospitality brands. My work centers on building brands that grow with intention: strengthening visibility, credibility, and relevance through integrated communications.I bring deep experience supporting fast-growing CPG companies, modernizing legacy brands, and advancing ag-driven, values-led businesses. This work has shaped a clear point of view on how sustainability, equity, policy, and operational realities drive responsible brand growth. I help organizations cut through complexity to communicate with clarity—building trust, differentiation, and long-term momentum across consumer and media audiences.At the senior leadership level, I set strategic direction, steward brands, and lead teams to deliver disciplined campaign execution and meaningful business impact.
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