Devin Kaselnak

About Devin Kaselnak

Marketing Operations professional with nearly a decade of experience empowering teams in…

Experience

1. Marketing Manager Software and Data Solutions

   Optum

   Jun 2022 — Present · Minneapolis, MN, US

   Program Management: led the Optum Coding Renewals Program, driving an 11.5% YoY increase in TCV. Collaborated with the DB Management team in identifying and resolving a CRM categorization error, expanding audience size, and enhancing program reach and effectiveness. Developed and managed relationships with key stakeholders in simultaneous MarTech migrations. Acted as team rep and oversaw vital decision-making processes while maintaining adherence to tight timeline commitments. Oversee vendor relations advancing PPC, SEO, and SEM benchmarks.Creative: Built impactful marketing collateral for web, email, and direct mail campaigns in conjunction with OI project managers, vendors, and the creative team. Design collateral of outbound contributed to a 15% increase in landing traffic.Lead Generation: Strategized, developed, and executed lead generation to drive qualified prospects for the sales team to pursue. Campaigns centered on large contract software offerings in a highly competitive market; increased lead generation by 25% YoY. Web UI: Implemented an appointment registration web experience process, driving a 23% decrease in missed software demo appointments.

Education

• University of St. Thomas

  Bachelor of Communication and Journalism, Advertising and PR

  2013 — 2017

Skills

• Research
• Social Networking
• Time Management
• Teamwork
• Marketing
• Event Planning
• Powerpoint
• Microsoft Excel
• Customer Service
• Microsoft Powerpoint
• Creative Writing
• Leadership
• Communication
• Sales
• Social Media
• Facebook
• Microsoft Word
• News Writing
• Public Speaking
• Management