Devin Button

Sales Coach @Rydel Franchise Group

Calgary, AB, CA

Coaching & Development-Provide 1:1 and group coaching to sales reps to improve performance, mindset, and skills-Identify individual strengths and areas for improvement through observation, call reviews, and feedback-Develop personalized coaching plans and track progress over time-Help reps build confidence, resilience, and consistency in their sales processSales Performance Improvement-Analyze sales metrics to identify trends, performance gaps, and coaching opportunities-Set performance goals and support reps in achieving or exceeding targets-Help underperforming reps get back on track through tailored support-Work closely with managers to align coaching with team objectives and KPIsTraining & Enablement-Deliver training sessions on key sales skills (e.g, discovery, objection handling, closing, negotiation)-Onboard new reps and accelerate ramp-up through structured coaching and support-Create or curate training materials, playbooks, and resources to support ongoing learning-Reinforce best practices and company sales methodologySales Strategy & Process Support-Assist in refining and reinforcing sales processes, messaging, and positioning-Coach reps on how to effectively qualify leads, run discovery calls, and close deals-Provide real-time feedback and guidance during or after live calls or demos-Promote a consultative selling approach and customer-first mindsetCollaboration & Leadership-Serve as a trusted advisor and motivator to sales teams-Lead by example with a positive, growth-focused mindset-Foster a culture of continuous improvement and learningReporting & Impact Measurement-Track the effectiveness of coaching initiatives using performance metrics and feedback-Report on progress and improvements to leadership-Continuously refine coaching approach based on data, results, and team needs

Memorial University, Newfoundland and Labrador

Bachelor's degree, Business/Commerce, Marketing