Devin Merrill
SVP & GM DIRECTV Video Products - Marketing, CX, & Product Executive (UCLA Anderson MBA)
- Role
- SVP, Video Strategy at AT&T
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Devin Merrill
High-impact Fortune 10 executive with a 20 year track record developing and executing Marketing and CX strategies that deliver profitable growth and improve customer experience. Turnaround strategist who has successfully led the launch of a 2M subscriber streaming app, reduced customer churn by 20%, and led transformation of att.com (1.2B visits/year). UCLA Anderson MBA with diversified experience across a broad set of industries (Entertainment, Pay TV, Telecom, Automotive, Financial Services, Consulting).Leverage authentic and transparent communication style to engage and mobilize organizations against high-priority business objectives. Delivered productivity gains through smart and progressive org design, comfortable taking calculated risks, reflecting the new post-COVID normal.EXECUTIVE COMPETENCIESGM/President Roles | P&L & Product Ownership | Marketing Leadership (Revenue Optimization, Acquisition Strategy, Product Launch, Go-to-Market)| CX & NPS Strategy | Business Transformation & Operations | KPI & Performance Management | Turnaround Strategy | Digital Strategy & Transformation | Business Intelligence & Analytics | Corporate Strategy & Business DevelopmentINDUSTRY VERTICALSEntertainment (Streaming, SVOD & OTT)| Telecommunications | Financial Services | Automotive | Management Consulting
Experience
SVP, Video Strategy
May 2020 — Present · Dallas, TX, US
Responsible for developing and stewarding strategy to evolve AT & T’s video business in the dynamic Pay TV industry. Resulted in material changes to operating structure, consumer offers, and product strategy.Increased focus on business autonomy and optimization resulted in improved customer retention and first JD Power Customer Experience win in 5 years.
Education
UCLA Anderson School of Management
MBA, Finance & Marketing
2003 — 2005
William & Mary
B.S, Computer & Environmental Science
1994 — 1998
Skills
- Forecasting
- Strategy
- Cross-Functional Team Leadership
- Product Marketing
- Sales Presentations
- Marketing Strategy
- Competitive Analysis
- Financial Analysis
- Risk Management
- Team Leadership
- Finance
- Hyperion Enterprise
- Workshop Facilitation
- Data Analysis
- Business Planning
- Market Research
- Strategic Planning
- Corporate Finance
- Financial Modeling
- Decision Support
- Credit Analysis
- Associate Development
- Powerpoint
- Microsoft Excel
- Treasury Management
- Pricing Strategy
- Marketing
- Strategic Financial Planning
- Business Analysis
- Market Analysis
- Analytics
- Business Strategy
- Credit Risk
- Management Consulting
- General Management
- Leadership
- Training Delivery
- Communication
- Management
- Change Management
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.