Devin Baker
Creative Leader | Art Direction, Creative Direction, Freelance, Ai Gen, Art, Consulting | xWK xMeta xBBDO xUMG x72ANDSUNNY
- Role
- Senior Creative Director Lead at Martin
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Devin Baker
Born in Harlem. Raised by hustle. Elevated by success. Sharpened by rejection.I’ve built my career as a Creative Director who refuses to stay in one lane—working across advertising, tech, gaming, and film. I’ve led and worked on creative for brands people love (and love to argue about) like NFL, Nike, McDonald’s, Mike Tyson, Xbox, NBA, Bud Light, Instagram, and more. My sweet spot is turning something no one asked for into something unforgettable—artful, provocative, and impossible to ignore.I’m fluent in both the craft and the strategy: creative leadership, Concepting, AI generation, Adobe CS, digital marketing, art direction, writing, production, big-picture thinking, team building, mentoring, tech, entrepreneurship, and brand strategy.Right now, I’m looking for opportunities where I can bring that range to industries beyond just advertising—places where creativity can bend culture: tech, gaming, and film.I prefer Kendrick to Mozart. And no, I’m not sorry about it.Portfolio: never been one to fit neatly into a single bucket—I see the bigger picture and move fluidly within it. I’m quick to pick up new skills and adapt to what a team needs, both in the moment and for the long game. That flexibility has helped me build strong creative cultures, mentor talent, and lead teams of 5–10 creatives and small departments.
Experience
Senior Creative Director Lead
Oct 2025 — Present · Los Angeles, CA, US
Education
Fisk University
Bachelor of Business Administration, Marketing
2006
Virginia Commonwealth University
Bachelor's Degree, Mass Communications/ Creative Advertising
2013 — 2016
Skills
- Typography
- SEO
- Digital Advertising
- Innovation
- Product Placement
- Advertising
- Adobe Creative Suite
- Creative Writing
- Dj
- B2b
- Project Management
- Video Treatments
- Advertising Management
- Google Adwords
- Art Direction
- Adwords
- Google Analytics
- Digital Strategy
- Film Production
- Budget Management
- Social Media
- Public Relations
- Product Management
- Digital Photography
- Information Technology
- Social Media Development
- Digital Marketing
- Commercial Treatments
- SEO Development
- Creative Direction
- Brand Management
- Marketing Strategy
- Copywriting
- Social Media Marketing
- Online Advertising
- Market Research
- International Marketing
- Product Marketing
- Brand Awareness
- Interactive Advertising
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