Devina Kumar
10+ yrs in Unsecured Loans & Credit Cards | Expert in Product Launches, GTM Strategy & Digital Lending Paisabazaar | Paytm | Bajaj Finance
- Role
- Associate Director at Cars24
- Location
- Gurugram, IN
- LinkedIn followers
- 500 followers
About Devina Kumar
I have a strong background in building businesses, forming partnerships, and leading multi-domain teams, especially in unsecured loans and credit cards. I’ve successfully launched products from concept to growth, overseeing everything from design to implementation and market strategy. I excel in creating and executing product management plans grounded in consumer insights and tech trends, all while focusing on ROI and sales forecasts. Additionally, I’m effective at designing customer strategies that boost repeat purchases and cross-selling opportunities. My Key accomplishments include - Launch of co-branded credit card for Paytm with SBI Cards, driving revenue, feature releases and operational management - Launch of Flexi Loan for SME customers contributing to 20% of business growth - Launch of Business loans, Professional loans & Pre-approved Salaried loans for Bajaj Markets which grew business by 85% in 6 months
Experience
Associate Director
Nov 2024 — Present · Gurugram, IN
COE Head - Dealer Consumer Finance (Used Car Loans)
Education
International School of Business & Media, Pune
PGDM
2012 — 2014
University of Delhi
Bachelor of Commerce (hons.)
2009 — 2012
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