Devin Tonseth

About Devin Tonseth

I’m a Product Manager with 13+ years of experience building and scaling internal platforms at enterprise scale, most recently at Amazon and Nordstrom. My work focuses on turning complex, people-driven & operational problems into durable, data-centric systems that improve decision quality, reduce manual effort, and scale with the organization.I’ve spent most of my career owning internal products—systems used by employees, leaders, and partners every day—where trust, data integrity, and clarity matter more than flashy features. This has included product ownership of large-scale data platforms, workflow automation, onboarding and workforce-adjacent systems, and decision-support tools spanning merchandising, supply chain, and operations.At Amazon, I currently own internal data and automation platforms supporting the AMXL organization, where I partner closely with engineering, analytics, and business leaders to improve data accuracy, modernize workflows, and make explicit product tradeoffs across cost, quality, and scale. I’ve led multi-year roadmaps, launched self-service and automation-first solutions, and piloted AI-assisted reporting to eliminate repetitive manual analysis and lay the groundwork for responsible AI adoption.Previously at Nordstrom, I spent a decade as a Product Manager in Merchandising Technology, leading internal platforms that supported thousands of employees and millions of records. Highlights include launching a product master data system, building internal analytics and competitive intelligence platforms, and owning long-running products that required balancing competing stakeholder needs across business, engineering, finance, and operations.What differentiates my approach is a strong bias toward judgment and fundamentals:Fixing data foundations before layering on AIDesigning for internal users with high expectations and low tolerance for frictionMaking and communicating hard tradeoffs when priorities collideBuilding systems that quietly work well and earn trust over timeI do my best work in ambiguous environments that value ownership, clarity of thinking, and thoughtful execution over process for its own sake.Core areas of focus:Product Management • Internal Platforms • HR & Talent-Adjacent Systems • Data Platforms • AI Enablement • Workflow Automation • Product Strategy & Roadmapping • Stakeholder & Executive Communication

Experience

1. Sr Program Manager - Amxl Direct Fullfilment

   Amazon

   Jan 2025 — Present · Bellevue, WA, US

   Sr. Program Manager (Product owner) for internal data and automation platforms supporting Amazon’s Extra Large (AMXL) supply chain, partnering closely with engineering, analytics, and operations leaders.Owned end-to-end shipping quality data systems for direct fulfillment, improving Delivery Estimate Accuracy by +238 bps YoY and reducing misships below 2%, directly influencing customer trust and planning decisions.Defined and prioritized multi-year product investments, making explicit tradeoffs across cost, quality, and technical complexity; shaped a roadmap projected to deliver $13.5M in cost savings and $200M+ in incremental GMS.Designed and launched automation-first, self-service workflows to replace manual vendor coaching processes, reducing operational effort by 12.5% per resource.Partnered with engineering and data teams to pilot AI-assisted reporting and insights, eliminating 1–2 hours of daily manual analysis (~$180K annualized savings).Modernized onboarding and workforce-adjacent workflows, enabling the organization to exceed annual warehouse onboarding targets by 76 net-new nodes.

Education

• University of Washington

  BA, Economics

  2001 — 2005

Skills

• Cspo
• Strategic Planning
• Credit
• Financial Modeling
• Project Management
• Customer Service
• Product Management
• Market Research
• New Business Development
• Teamwork
• Banking
• Risk Management
• Account Management
• Microsoft Office
• Loans
• Business Process Improvement
• Process Improvement
• Marketing
• Business Analysis
• Microsoft Excel
• Powerpoint
• Bpmn
• Financial Analysis
• Change Readiness
• Washington State Notary Public