Devin Summers
Senior Analyst at NASCAR | Sponsorship valuation | Audience segmentation & Fan engagement trends
- Role
- Senior Analyst, Reseach and Insights at NASCAR
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Devin Summers
I’ve always believed that numbers tell a story—one that can shape decisions and elevate…
Experience
Senior Analyst, Reseach and Insights
Jul 2023 — Present · Charlotte, NC, US
Report $200M in approximate broadcast exposure value for original equipment manufacturers (Ford, Chevrolet, and Toyota) to ensure brand lift and positive performance for tangible on track assets for NASCAR owned tracks- Identify root problems, define analytical objectives, and formalize data requirements for decision-making in a Big Data environment- Deliver audience insights across linear, streaming, and digital platforms, providing leadership with viewership trends and audience engagement to drive strategic decision-making in marketing campaigns - Establish and maintain relationships with endemic sponsors leveraging strategic insights to highlight brand loyalty and partnership value- Collaborate with the Partnership Marketing and Sales team to integrate key research findings into leading business initiatives to further strengthen and optimize ROI for NASCAR partners
Education
High Point University
Master of Business Administration - MBA
Greensboro College
Bachelor of Business Administration - BBA
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