Devin Raeli
Senior Lifecycle Marketing Manager, Growth Marketing @Simpro Software
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WORK HISTORY
Senior Lifecycle Marketing Manager, Growth Marketing @Simpro Software
I lead digital lifecycle and customer engagement programs across Simpro’s global platform to strengthen customer relationships, increase adoption, and maximize retention and expansion.• Design and optimize onboarding, adoption, expansion, and retention journeys using HubSpot and integrated product usage signals• Build personalized, data-driven automation that reflects customer behavior, tool usage, and lifecycle stage• Lead customer review and advocacy programs across platforms including G2, Capterra, TrustRadius, and Google to elevate brand visibility and sentiment• Develop multi-channel customer communication strategies (email, in-app, SMS, and more) for ClockShark, BigChange, and additional business units• Partner with Customer Success, Product, Sales, and RevOps to align lifecycle programs to pipeline, renewal, and expansion outcomes• Leverage product signals, usage data, and AI-driven insights to deliver relevant engagement triggers and customer value moments• Manage subscriber growth, segmentation, and compliance to deliver targeted, high-performing campaigns
EDUCATION
Assumption University
Bachelor of Arts, English - Mass Communications
University of Saint Joseph
Master’s Degree, Business Management
SKILLS
ABOUT DEVIN RAELI
I’m a growth-focused marketing strategist who blends AI, data, and creative execution to scale pipeline and accelerate revenue.With 9+ years in growth marketing, lifecycle strategy, and demand generation, I specialize in using AI-powered intent data, predictive analytics, and marketing automation to deliver the right message, to the right audience, at the right time. From driving net-new acquisition to expanding existing customer value, I build programs that are measurable, scalable, and aligned to business growth objectives.Certified by Oracle as an AI Foundations Associate (OCI 2025), I have applied AI principles to improve lead scoring, automate multi-touch campaigns, and personalize engagement across channels—transforming marketing efficiency and impact.Core strengths:AI-Powered Growth & Lifecycle CampaignsFull-Funnel Demand Generation & Revenue AccelerationPredictive Lead Scoring & Buyer Intent SegmentationMulti-Channel Personalization at ScaleMarketing Automation & Operations ExcellenceGTM Alignment Across Marketing, Sales, and Customer SuccessData-Driven Experimentation & Funnel OptimizationLet’s connect if you’re building an AI-enabled growth engine that’s designed to perform.
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