Devin J Rexford

Chief Executive Officer @Home Sweet Home Care Fl

Sarasota, FL, US

As Co-Founder and Administrator of Home Sweet Home Care, I’m responsible for launching and leading a modern, community-focused in-home care agency that combines compassionate caregiving with innovative AI-enhanced companionship.My role spans strategy, operations, and growth, including licensing and compliance, caregiver recruitment, client onboarding, and community outreach across Sarasota and Manatee counties. I also lead relationship-building with families, facilities, and referral partners, ensuring every client receives personalized, high-quality non-medical care.Key Responsibilities:Oversaw the formation of the company, licensing, EIN, insurance, and AHCA complianceBuilt operational workflows from intake to billing using platforms like QuickBooks, Connecteam, and Google WorkspaceDeveloped branding, pricing models, and the launch strategy for the Sarasota regionLed caregiver screening, onboarding, and schedulingBuilt marketing and outreach systems, including social media, referral partnerships, and school recruitment eventsIntroduced AI companionship as a differentiator for families needing 24/7 engagement for loved onesOur mission is simple: to make aging at home feel safe, joyful, and connected, powered by both people and technology.