Devin Francil

WORK HISTORY

EDUCATION

ABOUT DEVIN FRANCIL

I’m a Colorado native living in New York City with a passion for consumer connection. I’ve worked in customer-facing positions and behind-the-scenes managing digital operations. Each area creates a new opportunity to connect to the consumer to understand and gain perspective on how they shop, how they communicate and how they connect to brands. A phydital strategy (omnichannel) is at the heart of what I do, ensuring a cohesive and engaging brand message. Delivering across all platforms, from in-store events to the metaverse. My experience allows me the ability to create an experience that drives a unique and exciting customer journey. Over the past year, I have directed and implemented new website designs for both brand websites and Amazon storefronts. Created and managed content for the Ban Brand Social Media accounts and worked with agencies to build strong relationships; launching paid advertisement campaigns and influencer partnerships. As I continue to drive forward in the digital space I am actively testing and learning through new trends and social strategies. I can successfully scale-up businesses from $2M to $11M in revenue- I put the customer at the center of all that I do- I excel at the execution of big ideas with given constraints - I use data analysis to drive insights to build successful conversations between the brand and the consumer I can align, lead and grow teams from 5 to 25 people- I love to win but mentoring my team to realize success brings me a greater joy - I love to motivate teams through peer to peer connection and by creating positive environments - There is no “I” in team is my number rule I educate, refine and drive myself to be a better person - I am constantly learning because I never settle - I stay calm when faced with adversity - I focus on making high-quality decisions My skill set includes brand development, product marketing, project management, strategic planning, marketing strategies, understanding budget sales, tracking KPIs, and maintaining strong vendor relationships. I am a highly effective communicator who is adept at problem resolution.