Devika Singla
Global Brand Manager Anti-age i Eucerin @Beiersdorf
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WORK HISTORY
Global Brand Manager Anti-age i Eucerin @Beiersdorf
Hamburg, DE
Led workstream on the biggest innovation - NPD SKU - launch in Beiersdorf history, the Eucerin Hyaluron-Filler Epigenetic Serum. Scope included product concept and claim strategy, design and artworks, as well as briefing and development of complete communication campaign for markets. Product launched in 47 countries in 2024 with net sales above target.Working on further global pipeline through complex cross-functional projects.Serving as point of contact for 50+ countries and regions. Managing full-time intern and trainee.
EDUCATION
Frederiksberg Gymnasium
High School Diploma (Studentereksamen), English, Maths and Social Studies
Copenhagen Business School
BSc in Business Administration & Sociology
Copenhagen Business School
MSc in Economics and Business Administration, Management of Innovation and Business Development
City University of Hong Kong
Bachelor, Business Administration
CEMS - The Global Alliance in Management Education
Double Degree - CEMS Master's in International Management
Copenhagen Business School
Independent Course Work, Business Administration
ABOUT DEVIKA SINGLA
Global Brand Manager with 5+ years of FMCG experience in both global and local roles, driving product innovation, strategic brand building, and campaign excellence. Most recently, I have led the biggest product launch in Beiersdorf’s history—from concept and claims to 360° campaign development —achieving global rollout in 50 countries and exceeding sales targets.I bring deep expertise in:New product development, brand relaunches & pipeline strategyCross-functional collaboration across marketing, R&D, supply chain, finance and packagingCampaign development in collaboration with agencies & internal stakeholdersSkincare & dermocosmetics, working with healthcare professionals and medical managersI’ve worked across Germany, Denmark, and global markets—bridging cultures, teams, and data to turn consumer insight into commercial success.Graduated from the CEMS International Management Program with a double degree from CBS and RSM, I combine analytical strength with creative thinking, a hands-on mindset, and a genuine passion for impactful brand building.
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