Devika Jadhav

About Devika Jadhav

I build bridges between complexity and emotion.Whether the subject is stock market research, retirement planning, or national identity; I find the human truth inside technically difficult categories and build brand strategies that markets actually feel.15 years. Agency and client-side. BFSI, FMCG, automotive, tech. Over 100 brands. Same approach every time: challenge the brief, find the cultural fault line, build the campaign around the truth competitors missed.→ Mastercard was communicating only in English in India. I proposed the regional language pivot; a bold call for a global brand that unlocked a more inclusive, commercially effective presence.→ IDFC needed retirement planning to feel human. I built the Return of One Idiot campaign using Bollywood poster iconography so financial planning felt like something a chai-sipping uncle could care about.→ Motilal Oswal needed stock research to feel accessible. I built Growth Ka Chashma with my team to ship a world-first AR experience that democratised equity discovery. Won Best Use of AI & Mobile Technology in 2025.→ Bajaj V needed to be more than a motorcycle. I was part of the team that made it a piece of national identity, and won a Cannes Gold Lion and Grand Effie doing it.At Motilal Oswal (Aug 2024–present), I\'ve led the brand\'s rebranding, built the content architecture for Research 360 from scratch, crafted an original comic to boost readership of research reports; reduced last-minute requests by 90%, improved campaign TAT by 40%, and co-drafted the FY26-27 NPS strategy presented to senior leadership.Beyond the day job, I co-create The Imperfect Comics, an original LinkedIn series on workplace psychology, developed with mental health practitioner Dr. Poornima Josyula. Same skill that makes financial markets relatable. Different brief.I\'m Neurodivergent and think in systems. Spot patterns others miss. Rarely accept the first brief as the final one.If your category feels too complex, too technical, or too boring to build loyalty in, that\'s exactly the problem I\'m built for. Mumbai | Open to senior brand leadership roles in BFSI, Fintech, FMCG & Tech

Experience

1. Senior Brand Manager

   Motilal Oswal Financial Services Ltd

   Aug 2024 — Present

   Overlooking & Executing complex financial business communication to build brand strategies that markets actually feel.

Education

• St. Anne's High School

  SSC

  1993 — 2004

• University of Mumbai, K.C. College (Churchgate)

  Bachelor of Mass Media (B.M.M.), English, Mass Communication, Psychology, Photography, Sociology, Journalism, Economics, etc.

  2007 — 2010

• University of Mumbai, Ramnarain Ruia College (Matunga, Dadar east)

  H.S.C;, ARTS

  2004 — 2007

• Sikkim Manipal University, Gangtok

  Master’s Degree, Mass Communication and Journalism

  2010 — 2012

Skills

• Layout
• Corporate Communications
• SEO
• Translation
• Social Media Marketing
• Content Writing
• Photography
• Content Generation
• Editing
• English
• Publishing
• New Media
• Web Content
• Technical Writing
• Feature Articles
• B2b
• Marketing
• Copy Editing
• Copywriting
• Journalism
• Content Creation
• Digital Marketing
• Ghostwriting
• Newsletters
• Publications
• Marketing Communications
• Newspaper
• Stories
• Freelance Writing
• Blogging
• Editorial
• Social Networking
• Adobe Creative Suite
• Word
• Writing
• Quarkxpress
• Content Management
• Social Media
• Press Releases
• Digital Media