Devika Balasubramaniam
Digital Marketing Specialist at Cloudoeasy | Enabling Smart Facility Operations with AI-Powered SaaS | Smart FM for Asset, Maintenance & Space Management | Just Configure and Manage
- Role
- Digital Marketing Specialist at Cloudoeasy
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Devika Balasubramaniam
Digital Marketing Specialist driving multi-channel growth in the SaaS space, backed by 5+…
Experience
Digital Marketing Specialist
Jun 2025 — Present · CA, US
As a Digital Marketing Specialist, I drive key initiatives in email marketing and brand visibility across professional platforms. Strategize and execute email campaigns using Mailchimp, including segmentation, automation flows, content design, and performance analysis. Design and manage LinkedIn content aligned with brand voice and marketing objectives, using tools like Canva to maintain creative consistency. Collaborate cross-functionally to align messaging with ongoing campaigns, ensuring consistent communication across channels.I bring a hands-on approach to marketing execution while maintaining a broader view of digital strategy and user engagement. I’m also expanding my skill set in performance marketing, SEO, and analytics to contribute more holistically to marketing outcomes.
Education
Bannari Amman Institute of Technology
Bachelor of Engineering - BE
2010 — 2014
Sardar Vallabhbhai Patel International School of Textile Management
Post Graduate Diploma in Textile Management
2015 — 2017
Indian Institute of Management, Kozhikode
Professional Certificate Programme
2024 — 2024
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