Devika Ahlawat

About Devika Ahlawat

DEVIKA AHLAWAT Brand Alchemist | Cultural Storyteller | Luxury Identity Designer Blending timeless aesthetics with brand strategy to craft legacies that live beyond trends. What I Do I help visionary founders and high-end brands translate their core essence into striking visual identities and refined brand experiences. My work lies at the intersection of luxury branding, visual storytelling, and cultural intelligence — a space where tradition meets innovation, and strategy dances with soul. Whether it\'s building brand identities, designing packaging that feels like poetry, or curating immersive product photography — my goal is to elevate perception, build connection, and create brands that resonate, inspire, and endure. Who I Work With - Emerging luxury brands looking to establish a timeless presence - Conscious businesses who seek design with visual distinction and integrity - Cultural, artistic, wellness, or lifestyle brands with a story to tell - Visionary founders ready to translate their passion into powerful design Why Me? I merge the creative with the strategic — currently expanding my expertise through the Executive Programme in Brand Management at IIT Delhi**, focusing on consumer behaviour, luxury perception, and future-facing brand strategies. What I Believe -Design is dialogue — it’s how brands build trust, connection, and cultural presence-Design is strategy — it transforms vision into voice, and identity into impact-Luxury is emotional — it’s shaped by perception, intention, and experience, not price tags-Cultural relevance is currency — brands that reflect and adapt, endure-Branding is legacy-building — it’s not just about logos, but long-term resonance-The best brands don’t just sell — they mirror who we are and who we aspire to be. Core Specialties Luxury Brand Identity | Strategic Branding | Packaging Design | Visual Storytelling | Cultural Branding | Typography & Print | Product Photography | Creative Direction | AI-Powered Design Innovation Let’s Collaborate If you\'re building something timeless, let’s co-create it beautifully. d••••••••@gmail.com (coming soon) Designing brands that transcend trends, rooted in purpose, rich in meaning. Brands people crave.

Experience

1. Marketing (Digital & Pr)

   Valueline

   Jul 2024 — Present · Gurugram, IN

   At Valueline, I drive branding, digital marketing, and PR strategies, shaping its presence in the luxury interiors and lifestyle sector. My role focuses on high-end brand positioning, digital engagement, creative direction, and industry collaborations to establish Valueline as a leading luxury design brand. Key Responsibilities:• Luxury Branding & Positioning – Elevating Valueline’s identity through premium storytelling, branding, and strategy-driven campaigns.• Social Media Strategy – Creating high-engagement Instagram, LinkedIn, and digital campaigns aligned with Valueline’s luxury aesthetic.• Content Creation & Art Direction – Designing and managing visual assets, ads, and marketing materials for digital and print platforms.• Public Relations & Media Management – Handling press releases, brand partnerships, and Architectural Digest placements.• Campaign Strategy – Conceptualizing seasonal marketing campaigns, interactive stories, and audience-driven engagement strategies.• Event Marketing – Managing brand presence at exhibitions and industry events to maximize visibility and engagement.• Product Photography & Creative Direction – Leading luxury product shoots, ad layouts, and high-end visual storytelling. Notable Achievements: Spearheaded high-impact social media campaigns, including:• Neolith - Surface Redefined – Showcased Neolith as a leader in luxury surfaces.• TOTO - Revolutionizing Hygiene with Technology – Highlighted cutting-edge bathroom innovations.• Curate Your Luxe Life with Dune – Boosted engagement through curated luxury design inspiration. Managed premium AD listings & media placements for brands like Keller, Neolith, Nicolazzi, Graff, and Volevatch, increasing Valueline’s industry influence. Led branding & marketing strategy for Design Democracy, Hyderabad, enhancing brand recognition and audience engagement.

Education

• Meerut Public School For Girls, Meerut Cantt

  Intermediate

  2020 — 2021

• Indian Institute of Technology, Delhi

  Executive Programme

  2025 — 2025

• Delhi University

  Bachelor of Arts - BA

  2021 — 2024

• Dayawati Modi Academy

  Senior Secondary

  2017 — 2018