Devidas Kumbar
Digital Marketing Manager, Apollo Hospitals | Patient Growth, ROI-Driven Campaigns, Healthcare Digital Transformation | 11 yrs Experience
- Role
- Manager - Group Revenue Team at Apollo Hospitals
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Devidas Kumbar
I am a healthcare digital marketing professional with 11 years of experience driving…
Experience
Manager - Group Revenue Team
Feb 2024 — Present · Hyderabad, IN
Key Responsibilities Full-Funnel Digital StrategyIntegrate Google, Meta, SEO, and CRM campaigns to convert leads into patients. Build WhatsApp and email automation to boost lead-to-appointment conversion. Collaborate with doctors and operations teams to align campaigns with business goals. Google Ads and Meta Ads Campaigns (Search, Display & Video)Plan and run specialty-focused campaigns with tightly structured ad groups and precise keyword targeting. Optimize budgets through negative keywords, geo/device targeting, and bidding strategies. Improve CTR and conversions with ad extensions and mobile-first landing pages. Capture niche demand by highlighting robotic-assisted procedures, using remarketing, long-tail keywords, and multilingual ad creatives supported by patient stories and blogs. Emergency & Always-On CampaignsRun hyperlocal ER ads, optimize Google Profiles, and use Maps/call-only campaigns for faster emergency access. Social Media OptimizationManage hospital and specialty pages with structured content calendars featuring patient education, doctor videos, testimonials, and updates. Run paid campaigns for brand awareness and lead generation while tracking engagement insights to refine strategy. SEO & Local SEOConduct regular SEO audits, fix technical issues, and optimize on-page content. Target multilingual and “near me” searches to capture local intent. Strengthen authority through backlinks, schema markup, and specialty-focused content. Track organic traffic, keyword rankings, and conversion impact. Landing Page OptimizationDevelop specialty pages with treatments, doctor profiles, insurance details, and patient testimonials. Integrate CTAs, call tracking, and CRM-linked forms for better attribution. Performance & ROI TrackingMonitor conversions across calls, forms, chat, and bookings. Optimize CPL, lead-to-appointment ratios, OP-to-IP conversion, and CAC by focusing on top-performing units, keywords, and creatives.
Education
Visvesvaraya Technological University
Bachelor of Engineering - BE
Bheemanna Khandre Institute of Technology, Bhalki
Bachelor of Engineering - BE
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