Devesh Kumar Thakur

About Devesh Kumar Thakur

With a total experience of more than 21 years and an innate entrepreneurial skillset of 16+ years as a Director & Founder, have managed, enhanced, nourished & contributed by the best in Indian IT Services Industry grew to US$ 181 billion in 2018-19. I have honed my management skills and expanded my expertise in various business domains including B2C, B2B, and B2E. I have successfully worked with industry leaders in FMCG, FMCD, Textile, ELearning, Healthcare, and Travel sectors, such as renowned companies like Yatra.com, Riya Travels, EaseMyTrip.com, and Avis.co.in. My skills extend to brand value optimization, website redesign, AB testing, SEO, SMO, and PPC, consistently delivering high search rankings and increased brand visibility. I nurture organic leads through engaging content, email, and video marketing, while influencer marketing enhances reach and credibility. Proficient in branding, ORM, referral marketing, blogging, and competitive analysis, I effectively ply Google Adwords, Analytics, and tracking tools to optimize campaigns within the budget assigned. Skilled in remarketing, native advertising, and print ads, I achieve goals efficiently. With a strong portfolio of organizing impactful B2B events and forging partnerships with ERP teams like Tally, I have secured valuable media coverage. Leveraging mobile strategies, interactive experiences, and CRM knowledge, I retain pipeline prospects and strengthen client relationships. My customer retention strategies consistently drive exceptional results, fueling the organization\'s business growth. Key Differentiators: With over 21 years of experience in Marketing, Business Acquisitions, Key Account Management, and Profit Centre Operations, I am a strategic business transformer known for driving growth and eliciting top performance. My expertise in digital marketing and e-commerce empowers customers to develop their branding across various industries. As a revenue accelerator, I have achieved impressive turnovers and successfully developed cross-functional teams. My comprehensive skill set in ATL, BTL, and TTL strategies, coupled with entrepreneurial experience, allows me to effectively drive business growth. Additionally, I possess a strong HR proficiency and a results-driven approach, ensuring operational excellence and fostering client relationships.

Experience

1. Director and Founder

   Axis Softech Pvt Ltd

   Oct 2005 — Present · New Delhi, IN

   Axis Softech Pvt. Limited a CMMI 3, an ISO 9001:2008 certified is one of the best IT Co. with diversified experience in the Development Field. One side where we had deployed University Automation System “UNIVA” for different educational institutions/universities Like KSDSU, LNMU & Jammu University, We have successfully placed Our Hospital Automation System at Central Referral Hospital of Sikkim Manipal University, Gangtok. Thereafter, we have worked proficiently with Cisco, IFFCO, Radico Khaitan, Greenply, Catch Foods, and many more for versatile & customize software / portal development. We have stepped up into the Ecommerce sector and given the shape of numerous open-ended unorganized travel segments by developing our own Travel Portals (a technology product) called “AXIS SAFARI”. The Company has worked for Riya Travels, EaseMyTrip, and many more Yatra like Organizations for B2C, B2B, or B2E system. Axis Softech has created an online car renting platform for AVIS a car rental company of USA and has done its successful implementation as well as operation established a benchmark of success in the field of travel Technology. Backed by a strong group of professionals with their technology & business acumen helped Axis to bag numerous businesses in India and abroad. The professional competency and ability to deliver in time, small and big Projects & Products with equal efficiency, has been the USP of the business. The management keeps hold on every bit of operations that get executed on daily basis.

Education

• L.N. Mishra College of Business Management, Muzaffarpur

  Master of Business Administration - MBA, Marketing, A