Devendra Singh Yadav

About Devendra Singh Yadav

I have spent nearly a decade shaping email marketing programs that support business growth, strengthen brand communication, and deliver consistent results across global markets. My experience spans campaign strategy, audience segmentation, automation architecture, and team leadership - all anchored in a deep understanding of how modern B2B buyers engage with brands.I am driven by clarity, structure, and the pursuit of measurable outcomes. I enjoy building marketing systems that are efficient, scalable, and aligned with long-term business objectives. Whether leading a team of 15+ or collaborating cross-functionally, I focus on creating processes that empower teams, reduce bottlenecks, and elevate performance.My work is guided by a combination of creativity and data - from crafting narrative-driven customer journeys to analyzing performance patterns and optimizing each step of the funnel. I believe that thoughtful communication, strong execution, and continuous experimentation are at the heart of great marketing.I value connecting with leaders, innovators, and professionals who enjoy discussing strategy, growth, and meaningful leadership in the world of digital marketing.

Experience

1. Sr Email Marketing Manager

   S2W Media

   Apr 2025 — Present

   I am a Senior Email Marketing Manager with over 9 years of experience leading global B2B email marketing operations, demand generation, and campaign strategy across the US, EMEA, ANZ and APAC regions. My expertise lies in building high-performing email programs that drive measurable revenue impact, improve customer journeys, and scale marketing operations across fast-moving organizations.At S2W Media, I lead a team of 15+ executives and oversee end-to-end campaign execution - from strategy, segmentation, deliverability, automation workflows, and A/B testing to creative direction and performance analytics. My work has consistently delivered improvements in engagement, conversions, and operational efficiency through data-driven decision-making and continuous optimization.I specialize in:• Email marketing strategy & automation• Email deliverability (SPF, DKIM, DMARC)• B2B demand generation• Lead nurturing & lifecycle campaigns• A/B & multivariate testing• Marketing analytics & KPI reporting• Creative direction (copy, visuals, videos, GIFs)• Team leadership & process optimization• CRM & ESP managementAcross all my roles, I am known for my structured approach, leadership mindset, and ability to turn challenges into opportunities. I combine strategy, creativity, and analytics to deliver consistent, scalable results.I am actively exploring global remote roles and opportunities in international markets where I can contribute to high-impact marketing teams, build advanced email systems, and drive measurable growth.I welcome meaningful connections with fellow marketing leaders and professionals who share a vision for data-driven growth and scalable marketing excellence.

Education

• Bharati Vidyapeeth

  Master of Business Administration (MBA), Marketing/Marketing Management, General

  2017 — 2019

• Institute of Technology and Management, Opp Sitholi Railway Station NH 75, Jhansi Road, Gwalior 474001

  Bachelor of Engineering (B.E), Electronics & Instrumentation Engineering

  2010 — 2014

Skills

• Instrumentation
• Engineering
• Plc Programming
• Pid
• Hmi Programming
• Microsoft Office
• Variable Frequency Drives
• Microsoft Word
• Electronics
• Schneider Pac
• Teamwork
• Microsoft Excel
• Powerpoint
• Interfacing
• Scada
• Computer Proficiency
• Panel Wiring
• Electrical Engineering