Devendra Patel
Assistant Manager at PepsiCo | Nilgai Foods Pvt Ltd | Parle Biscuits Pvt Ltd & Cipla Limited | 10 Years in FMCG, Beverages & OTC | Expertise in Channel Sales, OTC, Key Accounts, Trade Marketing & Strategic Planning |
- Role
- Assistant Manager at PepsiCo
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Devendra Patel
With over 10 years of experiance in FMCG industry, I currently contribute to PepsiCo…
Experience
Assistant Manager
Jan 2020 — Present · Gurugram, IN
Spearheading annual sales worth Rs.40 Crores across territory with a team of 25 3P PSRs• Handling a strong network of 1 Super Stockist, 14 Stockist, 10 Sub-Stockist and taking care of value & Volume growth.• To ensure proper New Product Launches and sales promotion at Territory level. GTM Strategy to create Growth Plan • Brand Management and spreading brand awareness through various activities with focus on off-take from stores• Placing the products in retail, outlets for consumer benefit• Retail market expansion - opening new outlets, placing product and activating that outlet through various ways to activation to focus on off-take• Giving regular feedback and information of our brand performance and competitive activity• Generation of primary and secondary sales• Planning targets, monitoring numbers and achieving overall targets on a weekly & monthly basis to meet delivery requirements• Appointing Super Stockist, Stockist and SPOKE• Handling Grocery Shops, Hospitals Canteens, AFH & SAMT outlets, Hotels & Institutions etc.• Handling distributor issues regarding claims & Market Credit issues• Taking care of route operations, market schemes, Samples & damages• Manage stocks level to ensure continuous availability and regular rotation• Tracking correct and timely delivery of orders in the market• Now I am handling 3050 retail outlets 310-wholesale outlets. Responsible for providing peoper training for new team members. • SPOKE to Direct Distributor & Developed New Area
Education
Dayanand College of Pharmacy Meerut
Diploma in Pharmacy , Business, Management, Marketing, and Related Support Services
INSTITUTE OF TECHNOLOGY AND SCIENCE, MOHAN NAGAR, GHAZIABAD
Post Graduate Diploma in Management (PGDM/MBA), Marketing & IT
2013 — 2015
Punjab Technical University
Bachelor of Business Administration - BBA, Sales, Distribution, and Marketing Operations, General
2009 — 2012
Skills
- Microsoft Word
- Microsoft Office
- English
- Powerpoint
- Microsoft Excel
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