Devendra Kumar Singh
Senior Brand & Category Manager Asian Paints – SmartCare Pro | 17+ Years in Sales, Marketing & Construction Chemicals | Ex-Schneider Electric | Ex-Havells | MBA (Marketing)
- Role
- Sr Brand Manager- Smartcare Pro at Asian Paints
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Devendra Kumar Singh
A sales and marketing leader with 17+ years across Decorative Paints, Construction Chemicals, and Electrical Switches and Switchgears. I started my career in frontline and project sales, managing multi-crore portfolios, building strong distributor networks, and leading teams across North India. That foundation continues to shape how I approach category and brand management today.In my current role, I lead SmartCare Pro marketing and category initiatives across Repair & Restoration, Waterproofing, Flooring, and Admixtures. I work across insight generation, NPI support, GTM strategy, digital content, and field enablement ensuring that category stories, product readiness, and communication stay grounded in what sales teams and customers actually need.I manage the Repair & Restoration portfolio end-to-end, guide NPIs across key repair and micro-concrete systems, build competition insights and sales narratives, and anchor cross-functional alignment with R&D, Supply Chain, and Commercial teams. I also drive the digital presence for the category, including the APPS LinkedIn handle, chatbot development, and targeted campaigns that support visibility and lead generation.Across every role, I combine practical sales experience with clear marketing judgment to build coherent, market-ready solutions that strengthen category adoption, improve customer engagement, and support business growth.
Experience
Sr Brand Manager- Smartcare Pro
Apr 2025 — Present · Head Office, IN
Driving SmartCare Pro category growth across Repair & Restoration, Waterproofing, Flooring and Admixtures through insight-led GTM planning, NPI execution and sales enablement. Strengthening category communication, digital visibility and on-ground adoption by building competition insights, product narratives and field-ready tools.
Education
Army Public School (APS)
High School, Science
Institute of Management Technology, Nagpur
PG Diploma : Management Development Program, Marketing
2013 — 2014
Dayalbagh Educational Institute
Master of Science (MSc), Chemistry
2006 — 2008
Dayalbagh Educational Institute
Bachelor of Science (BSc), Chemistry
2002 — 2005
Skills
- Media Planning
- Brand Management
- Marketing Strategy
- Marketing Management
- Business Planning
- Key Account Management
- Team Management
- Fmcg
- Crm
- Product Development
- Business Development
- Advertising
- Competitive Analysis
- Marketing Communications
- Market Research
- Business Strategy
- Customer Service
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