Devendra Kadam

About Devendra Kadam

Great copy doesn’t just sell—it connects, captivates, and converts.With 5 years of experience across digital, mainline, and integrated copywriting, I’ve helped over 25 brands across 10+ industries tell stories that stick. From healthcare and e-commerce to banking, FMCG, and tech—I shape brand narratives that drive both recognition and results.Currently leading the copy team at Social Panga, I guide strategy, mentor writers, and deliver creatives that build engagement across various channels, including social media, OOH, DVCs, and beyond. Whether it’s a Guinness-record campaign or a witty headline, every word is measured for impact.I’ve had the privilege to work with clients like Amazon Global Selling, Manipal Hospitals, Bosch, DBS Bank, Jio, and Black+Decker, and more, contributing to award-winning and performance-driven campaigns.My superpowers? Brand voice development, copywriting, content strategy, SEO content, multichannel storytelling, and leading cross-functional creative teams.From scripting subtitles at Prime Focus to managing brand perception at JioSaavn—I’ve evolved as both a creator and a strategist, always pushing for the next scroll-stopper or CTA that clicks.I bring a PGDM in Marketing and a mindset that fuses creativity with business goals. A strategist at heart, a writer by craft, and a cat dad by personality.Let’s connect if you’re looking to scale your brand’s voice, sharpen your campaigns, or build content that truly resonates.

Experience

1. Copy Lead

   Socialpanga

   Jul 2024 — Present

   Lead a team of copywriters, overseeing quality and consistency across all deliverables• Continue to perform the core duties of a Senior Copywriter, including crafting campaigns writing content, branding, and catering to various copy requirements• Manage copy on key accounts, providing strategic input and creative direction• Spearhead content strategies, driving engagement and brand growth for high-profile clients Key Clients: Manipal Hospitals (South, West, and East India Clusters, and Global Communication), Amazon Global Selling, Stanley, Black+Decker, DeWALT, Bosch, Pernod Ricard India, and Simpl

Education

• Aditya Institute of Management Studies & Research (AIMSR)

  Post Graduate Diploma in Management , Marketing & Digital Marketing

  2017 — 2019

• Patkar-Varde College

  Bachelor of Management Studies - BMS, Business, Management, Marketing, and Related Support Services

  2012 — 2015