Devendra Belani

About Devendra Belani

I help brands define markets, create new categories, and drive lasting growth. With over 13 years in FMCG, consumer durables, and D2C businesses, I’ve led initiatives that transform consumer insights into products and strategies that expand market share and establish strong category presence.A growth-focused leader with experience launching disruptive innovations, localizing global brands for Indian consumers, and scaling premium portfolios through sharp positioning, robust distribution, and integrated marketing strategies. From introducing lifestyle-driven propositions to orchestrating digital-first and direct-to-consumer initiatives, the focus remains on creating value for both businesses and consumers.I tackle complex challenges, portfolio strategy, market entry, and channel optimization, and translate them into practical, measurable outcomes. Along the way, I’ve built high-performing teams, strengthened consumer engagement, and guided brands toward sustainable growth and category leadership.A builder, collaborator, and mentor at heart, empowering teams, fostering cross-functional alignment, and formulating strategies that drive growth and deliver lasting impact. Leadership Strengths Category Creation & Market Leadership Brand Transformation & Premiumization Consumer Insights & Behaviour Analytics Product Innovation & Portfolio Scaling Go-to-Market Strategy & Distribution Optimization Direct-to-Consumer (D2C) & Digital Growth P&L Management & Value Creation Cross-Functional Leadership & Team Development

Experience

1. Marketing Lead

   American Garden Gemco - Global Export Marketing Co. Usa

   Jun 2023 — Present · IN

   Establishing and scaling India operations from the ground up, transforming an import-led portfolio into a fully localized offering. Leads marketing, P&L, sales distribution, and supply chain localization while orchestrating cross-functional teams across finance, manufacturing, and operations.Spearheads India market entry strategy by defining portfolio architecture, product formulations, pricing, and brand positioning to establish a competitive foothold in condiments, spreads, and snacks. Introduces tailor-made SKUs aligned with local consumer preferences, delivering products on par with global quality standards. Designs distribution and go-to-market blueprints across Modern Trade, HORECA, and General Trade to ensure scalable and profitable reach.Directs cross-functional execution, aligning global stakeholders with India strategy and operational requirements. Builds future-ready manufacturing capabilities by evaluating co-packers and optimizing localized production. Oversees pricing and portfolio strategy to balance competitiveness with profitability while driving sustainable business growth.

Education

• University of Mumbai

  Bachelor of Science - BS, Information Technology

• University of Mumbai

  Master of Management Studies, Marketing

  2010 — 2012

Skills

• Advertising
• Btl Activations
• Integrated Marketing
• Branding & Identity
• Internal Communications
• Management
• Strategy
• Marketing
• Strategic Planning
• Business Development
• Digital Marketing
• Brand Management
• Brand Development
• Marketing Strategy
• Corporate Communications
• Email Marketing
• Strategic Communications
• Team Management
• Marketing Communications
• Market Research
• E-Mail Marketing