Devender Rawat
Sr. Executive - Digital Marketing at maccaron
- Role
- Sr Executive - Digital Marketing at Maccaron
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Devender Rawat
Professional Experience: Digital Marketing & Amazon Marketplace8+ years of experience in Digital Marketing, E-commerce, and Marketplace Operations, working with multiple brands across FMCG, beauty, personal care, and consumer products.Led end-to-end marketing strategy, including brand positioning, growth planning, customer acquisition, and performance optimization.Hands-on experience managing Amazon Marketplace (Seller Central & Vendor Central) with strong knowledge of platform policies and Brand Registry processes.Amazon Marketplace ExperienceManaged product listings, including keyword-optimized titles, bullet points, descriptions, A+ Content, and storefront content.Handled Brand Registry, ASIN issues, brand ownership claims, and coordination with Amazon Seller Support.Planned and executed Amazon PPC campaigns (Sponsored Products, Sponsored Brands) to improve visibility and ROI.Monitored sales performance, traffic, conversion rates, and inventory health to drive consistent growth.Coordinated FBA operations, shipment planning, issue resolution (missing items, wrong brand, listing suppression).Digital Marketing & Branding ExperienceDeveloped and executed digital marketing strategies across SEO, paid ads, content marketing, and marketplace-led growth.Worked closely with design and content teams to ensure brand consistency, creatives alignment, and conversion-focused messaging.Conducted market research and competitor analysis to identify growth opportunities.Planned promotional calendars, campaign launches, and performance tracking across platforms.Analyzed data and reports to optimize campaigns and improve ROI.Key SkillsAmazon Marketplace Management (FBA, Listings, PPC, Brand Registry)Digital Marketing Strategy & ExecutionSEO & Content OptimizationBranding & Go-to-Market StrategyPerformance Marketing & AnalyticsCross-functional Team & Vendor Coordination
Experience
Sr Executive - Digital Marketing
Mar 2023 — Present · Gurugram, IN
Education
Jamia Hamdard
Bachelor's degree
Https://Www.linkedin.com/School/Bharati-Vidyapeeth-University-Institute-of-Management-and-Research-Bvimr-/
Master of Computer Applications - MCA
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