Devender C.
Senior Marketing Manager at Gartner
- Role
- Senior Marketing Manager at Gartner
- Location
- Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Devender C.
I\'ve spent 12 years at the intersection of marketing strategy and data—building the…
Experience
Senior Marketing Manager
Oct 2020 — Present · Gurugram, IN
Strategic Initiatives- Strategically expanded the marketing database by 50% year-over-year in 2024, demonstrably improving marketing effectiveness and yielding a 27% uplift in Marketing Qualified Leads- Co-piloted key database expansion and lead generation projects: ‘Double Opt-in Review’ (optimized contact acquisition), ‘Lead Nurture Program’ (multi-source lead engagement), and ‘Short Form Pilot’ (improved web form conversion).• Analytical Responsibilities- Developed and implemented comprehensive database reporting and tracking mechanisms, providing month-over-month visibility into key data trends and performance metrics for the global marketing database, including detailed analysis of net new contact growth, channel performance, and year-over-year trends- Analyzed database penetration against total industry potential volume to identify growth opportunities and tracked month-over-month data trends, providing stakeholders with data-backed explanations for performance fluctuations and informing future growth strategies- Led strategic vendor management of third-party contact data providers through rigorous performance analysis, encompassing viability, email deliverability, database expansion, funnel metrics, and sales conversion rates, enhancing data quality and ROI.• Marketing Technology Enablement- Oversee data migration processes for various marketing data streams (Japan database, BuySmart, on-boarded third-party vendors), resolving technical challenges in partnership with IT and ensuring uninterrupted marketing operations following data integration- Owned and enhanced the \'Client Prospect Interest Engine,\' a key internal prospect scoring algorithm, through data-driven maintenance and enhancements in collaboration with IT and marketing to integrate regular updates, analyze segmentation impact, and communicate changes to marketing partners.
Education
Delhi University
Bachelor of Science (B.Sc.), Botany/Plant Biology
2008 — 2011
Banarsidas Chandiwala Institute of Professional Studies, GGSIP University
MBA, Marketing (major) International Business (minor)
2011 — 2013
DAV Public School
10+2, High School/Secondary Certificate Programs
2002 — 2007
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