Devender
Associate Consultant (D&C) - Wipro || MBA\'21-23\' - FORE School of Management, New Delhi
- Role
- Associate Consultant - Wc (d & C) at Wipro
- Location
- Rewari, IN
- LinkedIn followers
- 500 followers
About Devender
I\'m an Associate Consultant with 2+ years of experience managing PPC campaigns, process…
Experience
Associate Consultant - Wc (d & C)
Jul 2023 — Present
Managed end-to-end PPC campaigns for a Fortune 50 FMCG client across leading e-commerce platforms, overseeing 20+ brands in the APMEA region- Streamlined process automation by onboarding brands onto bidding platforms, optimizing usability, and delivering actionable insights for product improvements- Developed and implemented brand search strategies, training media agencies to enhance campaign execution and performance- Collaborated with technical teams to resolve platform issues, improving functionality and user experience- Aligned strategies with Brand, Media, and Data Science teams to consistently achieve monthly targets and KPIs- Conducted comprehensive portfolio analysis focusing on sales, ROI, CTR, CPC, and campaign effectiveness- Executed A/B ad testing, achieving significant sales growth and ROI improvements during key campaigns.
Education
FORE School of Management, New Delhi
PGDM-BDA
2021 — 2023
National University of Singapore
International Immersion Program
2022 — 2022
Kishan Lal Public College
Bachelor of Commerce (Hons.)
2017 — 2020
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