Devashish Chowdhury
Healthcare Marketing Leader | IVD, POCT & Lab Automation | P&L & GTM Expert | 30% Growth in hsTnI, $10M Contracts | Open to Senior Marketing, CMO Roles (India & SEA)
- Role
- Head of Marketing at QuidelOrtho
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Devashish Chowdhury
I am a senior healthcare marketing leader with 20+ years in In-Vitro Diagnostics (IVD)…
Experience
Head of Marketing
Nov 2022 — Present · Mumbai, IN
Responsible for marketing function for IVD solutions (clinical chemistry, immunoassay, POCT, TLA), across India and key South Asian markets.Lead the Cr+ marketing portfolio across clinical chemistry, immunoassay, POCT, and total lab automation for India and South Asia. Report directly to the Managing Director; accountable for GTM, CXO engagement, and growth strategy. Manage a 6-member marketing & analytics team.Directed GTM launches for hsTnI and PlGF, achieving up to 45% YoY growth in core segments.Built Top-300 hospital engagement strategy, driving CXO-level conversations and direct sales acceleration.Spearheaded Green Lab Accreditation pilot (with IFCC & QAI) to position QuidelOrtho as a leader in sustainable diagnostics.Designed special sales incentive program for POC analyzers/reagents; accelerated conversion to high-sensitivity assays.Owned marketing analytics dashboards for funnel velocity, ROI tracking, and account conversions.Key Skills: IVD Marketing | P&L Impact | GTM | POCT | Lab Automation | CXO Engagement | Sustainability | Digital Health Marketing
Education
KES Engineering College
Bachelor of Engineering (BE), Chemical Engineering
Welingkar Institute of Management
MMM, Marketing Management
1995 — 1998
Skills
- Strategic Business Initiatives
- Team Management
- Global Business Development
- Sales & Marketing Leadership
- Sales Management
- Market Development
- Team Building
- Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Marketing Management
- Business Process Improvement
- Go-to-Market Strategy
- Communication
- Operational Excellence
- Business Planning
- Key Account Management
- Business Strategy
- Strategy
- Market Penetration
- Strategic Alliances
- Coaching
- Competitive Analysis
- Business Unit Start-Up
- Selling
- Start-Ups
- Business Development
- Revenue & Profit Growth
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