Devant Inouye

About Devant Inouye

Performance-driven Paid Search leader with 7+ years of agency-side experience across regulated healthcare, pharma, and tech. Proven track record of managing $40M+ in SEM investment across Google Ads, Microsoft Ads, and SA360 — driving measurable acquisition growth and operational efficiency. Excels in high-stakes healthcare environments with deep fluency in MLR workflows, Veeva Vault, and omnichannel strategy. Specializes in full-funnel SEM, test-and-learn roadmaps, and lifecycle campaign design. A trusted partner to analytics, media, CRO, and product teams; experienced in developing scalable workflows and mentoring high-performing SEM teams. Combines tactical platform depth with strategic rigor to deliver client success across the pharma media landscape.

Experience

1. Associate Director Paid Search

   Havas Media Network

   Feb 2023 — Present · Los Angeles, CA, US

   Client: Bristol-Myers Squibb, Lundbeck, Viatris, Lantheus, CollegiumChannel(s): Google Ads, Microsoft Advertising, SA360 Lead SEM strategy and execution for 10+ pharmaceutical brands in highly regulated markets, delivering measurable efficiency gains and campaign growth: Direct multi-million-dollar budgets across multiple portfolios, optimizing pacing, audience segmentation, ad copy testing, and bidding to achieve double-digit CPA improvements and YoY HVA growth. Build custom search playbooks and operational processes adopted by cross-functional teams, improving collaboration between media, analytics, and editorial. Reduced non-compliant asset rework by 30% by streamlining MLR submission processes in Veeva Vault. Mentored and developed a team of SEM specialists/managers, setting performance goals, overseeing QA, and fostering platform expertise. Partnered with analytics to refine KPI frameworks, design testing roadmaps, and translate data into actionable client recommendations. Delivered strategic POVs on SEM trends and Google/Microsoft Ads product changes to guide brand marketing decisions.

Education

• UC Irvine

  Bachelor of Science, Psychology and Social Behavior

  2006 — 2008

• Orange Coast College

  AA, Psychology

  2003 — 2005

Skills

• Ppc Bid Management
• Google Adwords
• Google Analytics
• Digital Marketing
• Customer Service
• Sem
• SEO
• SEO Copywriting
• Content Writing
• Blogging
• Account Management
• Crm
• Salesforce.com
• Social Media
• Web Content
• Wordpress
• Online Marketing
• Marketing Strategy
• Social Networking
• Social Media Marketing
• Brand Awareness
• Quickbooks
• Digital Media
• Event Planning
• Events Coordination
• Ppc
• Online Advertising
• Jira