Devanshu Arya

About Devanshu Arya

Over the past 12 years, I have led product strategy and delivery for some of the world\'s most recognized brands — Carlsberg, H&M, McKinsey, and P&G — across e-commerce, B2B/B2C retail platforms. My work sits at the intersection of business ambition and product execution: I help organizations figure out what to build, why it matters, and how to deliver it at pace.At Publicis Sapient, I currently lead global platform strategy & execution in SHOP POD for Carlsberg\'s B2B e-commerce platform — a product designed to serve 20+ international markets and contribute to 50% of global digital revenue. I partner with engineering, design, business leadership, and market to turn complex requirements into scalable, high-impact solutions. Before that, I spearheaded the end-to-end launch of H&M\'s e-commerce platforms across the Australia and Israel markets, growing to combined monthly active users — improving cart value, SEO performance, and conversion along the way. My approach is grounded in cross-functional collaboration, data-driven decision-making, and a commitment to aligning business goals with customer needs.

Experience

1. Sr Product Manager

   Publicis Sapient

   Jun 2021 — Present · Bengaluru, IN

   Led the development of digital commerce experiences for global brands, including launching a B2C platform for the H&M Group and currently building a global B2B eCommerce platform for an international alcohol beverage brand.Product Areas Owned:Top-of-funnel features: Homepage, Category (PLP), Product Detail Pages (PDP) – focused on driving product discovery and user engagement.Favorites and User-Generated Content (UGC) modules to deepen user interaction and personalization.Implemented Search & Recommendation engines for enhanced product discovery and conversion.Owned and delivered Tech SEO roadmap—collaborating with engineering and content to boost organic reach.Defined and tracked Web Analytics KPIs for user behavior insights and feature optimization.Key Achievements:Improved platform SEO score from 65 to 90+, increasing organic traffic and visibility.Scaled to over 300K+ active monthly users post-launch.Elevated Net Promoter Score (NPS) from 6 to 8.5, improving customer satisfaction with the online experience.Team Leadership:Led a cross-functional team of 10, including:6 Developers | 2 QA Analysts | 1 UX Designer | 1 Associate Product ManagerDrove agile execution across design, engineering, QA, and analytics to deliver on roadmap objectives.

Education

• Great Lakes Institute of Management

  Master of Business Administration (MBA), Marketing & Analytics

  2017 — 2018

• Maharaja Agrasen Institute Of Technology, Delhi

  Bachelor's of Technology, Information Technology

  2008 — 2012

• D.A.V Public School

  Non Medical

  1993 — 2007

Skills

• Digital Marketing
• Sql
• Balance Transaction and Reporting
• System Integration Testing
• Swift Payments
• Consumer Behavior
• Marketing
• Microsoft Office
• Customer Relationship Management (Crm)
• Browser Testing
• Swift Messaging
• Manual Testing
• Oracle
• Requirements Analysis
• Regression Testing
• Software Testing Life Cycle
• Internet Banking
• Core Java
• Testing
• Selenium Webdriver
• Marketing Metrics
• E-Cards Testing