Devanshi Shukla

About Devanshi Shukla

I’m a marketing professional with 7+ years of experience building brands through integrated campaigns — spanning experiential, OOH, and digital.My journey started in brand activations and client strategy, where I led on ground campaigns for global brands like Diageo, Pantaloons, ITC, etc. Along the way, I developed a strong understanding of consumer behaviour, storytelling, and results driven execution.In the past year, I’ve expanded into digital marketing — managing ad campaigns, optimizing sales funnels, and scaling my own e commerce brand to 3x ROAS. I hold an Advanced Certificate in Digital Marketing & Communication from MICA, which strengthened my expertise in performance marketing, content strategy, and analytics.

Experience

1. Manager Account Management

   Dentsu India

   Apr 2025 — Present

   Lead integrated brand and retail marketing campaigns across OOH, experiential, and cinema channels for brands including Aditya Birla Group - Pantaloons, L’Oréal, Colgate, PepsiCo, Lenovo, etc. Delivered store launches, seasonal sale campaigns, and city level activations to drive footfall and brand recall. Managed cross functional teams, vendors, and partner agencies to execute high impact campaigns. Partnered with Q-commerce platforms like Swiggy Instamart and Blinkit for visibility-led retail activations. Provide strategic marketing consulting to clients, translating business goals into integrated marketing plans. Led client relationships to consistently deliver business growth through strategic marketing consulting and high quality execution.

Education

• MICA | The School of Ideas

  Marketing

• Madurai Kamaraj University

  Bachelor's degree, Psychology

  2014 — 2017

• Rbk Global School - India

  High school, Science

  2001 — 2011

• Thakur College of Science & Commerce

  High school, Science

  2011 — 2013