Devanshi Mehta

About Devanshi Mehta

Working as a Product & Portfolio Manager for Credit Cards managing Product Designing, Product Launch, Product Management, Portfolio Management, Campaign Management, Driving customer engagement along with Income & Cost Strategy for credit cards department. Prior to this, interned at Sanofi, Colgate Palmolive and Economist in various marketing and strategy roles.

Experience

1. Product and Portfolio Manager - Retail Credit Card

   Axis Bank

   Feb 2022 — Present · Mumbai, IN

   Managing one of the key Cobranded credit cards and responsible for product management along with partnership engagement\\\\n- Responsible for improving the credit cards P&L of co-branded cards through core portfolio actions\\\\n- Design and execute strategies for portfolio balance growth and line management for credit cards\\\\n- Driving marketing campaigns to accelerate product salience, customer acquisitions & market share for generating value in terms of revenue & building customer base.\\\\n- Designing the product strategy along with end-to-end marketing mix, setting strategic decisions by identifying growth potential, cost saving initiatives, negotiation pricing and working on innovation plans for Co-Branded credit cards\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

• B.K. Majumdar Institue of Business Administration

  Bachelor of Business Administration (BBA), Specialisation in Marketing and Finance, 3.69/4.33

  2011 — 2014

• K.J. Somaiya Institute Of Management Studies and Research

  Master of Business Administration (MBA), Marketing Communication

  2015 — 2017

• Delhi Public School, Ahmedabad

  10th, 82.2%

  1998 — 2009

• Delhi Public School, Ahmedabad

  12th, Science, 76%

  2009 — 2011