Devansh Pesswani

Programmatic Account Manager @Groupm

London, GB

Account: Nestle* Managed and optimized campaigns across DV360, The Trade Desk, Amazon DSP, and Facebook Ads Manager, ensuring alignment with client KPIs.* Led client-facing interactions, handling queries, presenting insights, and providing strategic recommendations.* Presented End of Campaign Reports (EOCRs) and Post-Campaign Analysis (PCA) to showcase performance insights and key learnings.* Optimized campaigns for various performance metrics, including CPCV, CPV, CPC, CPA, CPQV, and CPM, based on campaign objectives.* Executed ad trafficking, tagging, and tracking using Google Tag Manager, CM360, and Facebook Pixel/CAPI for accurate measurement.* Implemented and troubleshot pixel tracking, tag management, and viewability measurement across programmatic campaigns.* Developed audience segmentation and retargeting strategies to enhance customer engagement and lifecycle marketing.* Ensured brand safety and ad verification using tools like IAS and DoubleVerify, maintaining compliance with industry standards.* Troubleshot PMP deals, creative rejections, and campaign delivery issues, resolving technical roadblocks efficiently.* Conducted finance reconciliation to ensure budget accuracy and proper pacing across programmatic campaigns.* Designed and executed test-and-learn roadmaps, focusing on experiment design, hypothesis testing, and performance measurement.* Built data-driven media plans to maximize reach, engagement, and ROI for clients.* Collaborated with cross-functional teams, ad tech partners, and publishers to drive campaign success.

University of Liverpool

Master's degree

HR college of commerce and economics

Bachelor's degree