Devanjan Bhattacharjee
Assistant General Manager - Trade Marketing (East Region) @Tata Play Ltd
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WORK HISTORY
Assistant General Manager - Trade Marketing (East Region) @Tata Play Ltd
Kolkata, IN
In my current role, I lead the regional trade marketing strategy for East India, translating enterprise and national priorities into high-impact marketplace execution. I actively contribute to national go-to-market planning by providing actionable market insights and developing scalable activation models deployable across regions.My focus areas include driving trade-led demand generation through standardized BTL frameworks, strengthening trade investment effectiveness, and aligning spends with national ROI benchmarks. I have institutionalized retail visibility and execution norms to improve in-store consistency and partner closely with sales, marketing, and operations leadership to accelerate execution speed and market responsiveness.
EDUCATION
Banaras Hindu University
M.Com, Human Resource Management
Indira Institute of Management, Pune (MBA)
Master of Marketing Management, Marketing
Banaras Hindu University
B.Com (Hons.), Accounting and Office Management
SKILLS
ABOUT DEVANJAN BHATTACHARJEE
I am a transformational Sales-to-Marketing leader with over 20+ years of experience driving scalable brand growth, trade excellence, and high-impact go-to-market execution across FMCG, consumer businesses, and media sectors.Currently, I serve as AGM – Trade Marketing at Tata Play, managing a business exceeding Cr. I act as a strategic extension of the national go-to-market agenda, leading trade strategy, visibility, and distribution excellence to ensure strong market execution and consumer relevance across channels.Over the course of my career, I have successfully scaled brands at a national level, including stewardship of the ₹400+ Cr Pepsodent brand. My core strengths lie in building national trade marketing frameworks, retail excellence models, and channel productivity programs that translate brand strategy into sustained marketplace impact.I am a data-driven leader who leverages market intelligence, trade investment governance, and ROI measurement to enable sharper decisions, optimize budgets, and unlock profitable growth. Equally, I am passionate about building high-performing teams and partnering with cross-functional stakeholders to deliver enterprise-level outcomes.
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