Devang Singh

Brand Management Intern @HealthKart

Gurugram, IN

Key Responsibilities & Contributions:Worked across three D2C brands at different lifecycle stages: Smash (0→1), WrathX (1→10), and CreAMP (10→100)Created influencer scripts and assisted in brand-aligned content strategy for Instagram and Meta adsPart of the WrathX ad shoot with Larry Wheels; also helped manage a large-scale influencer meet-and-greet event with 40+ creatorsCoordinated with event agencies for Smash’s Runners Rave — a community run + café rave activation in DelhiOversaw Smash’s website shoot, ensuring execution matched Gen Z branding and product positioningReviewed and shortlisted 500+ influencer videos for WrathX ad campaigns based on quality and ROAS performanceConducted a competitor analysis and consumer survey for CreAMP to identify strategic opportunities and trust gapsGained hands-on exposure to lifecycle marketing, UGC curation, event marketing, and D2C growth strategy

Symbiosis Institute of Business Management (SIBM) Bengaluru

MBA

PMS Public School, Moradabad

Intermediate

Amity University

Bachelor of Business Administration - BBA