Devan Carmino
Manger Client Services @Merkle Cardinal Path
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WORK HISTORY
Manger Client Services @Merkle Cardinal Path
At Cardinal Path, I lead client relationships and drive growth by setting strategic direction, ensuring client satisfaction, and aligning solutions with business objectives. My role spans:Owning client partnerships and acting as a trusted advisor to senior stakeholders.Developing and executing account strategies that drive renewals, revenue growth, and long-term success.Overseeing cross-functional teams to deliver high-quality work, optimize account performance, and scale processes.Supporting new business through pitches, proposals, and identifying opportunities across Merkle and dentsu networks.Mentoring and guiding team members to strengthen client services delivery and performance.Focused on building strong partnerships, creating measurable impact, and driving sustained growth for clients and the organization.
EDUCATION
University of North Carolina at Charlotte
Master of Business Administration (M.B.A.), MBA with Marketing concentration
University of the West Indies, St. Augustine Campus
Bsc Economics with a minor in Marketing, Economics and Marketing
SKILLS
ABOUT DEVAN CARMINO
With over a decade of creative agency experience in marketing strategy, account management, and project management, I help brands craft and share their stories in ways that drive meaningful engagement and business growth. I thrive in collaborative environments where strategy and creativity intersect, leading to campaigns that make a real impact, not just noise.Throughout my career, I have successfully led cross-functional teams and managed end-to-end marketing campaigns across industries, including technology, nonprofit, member-based associations, energy, telecommunications, FMCG, alcohol, cannabis, automotive, finance, mortgage, food and restaurant, lotteries and gaming, government, and manufacturing. I’ve overseen budgets ranging from thousands to multi-million-dollar investments, ensuring every project is delivered on time, within budget, and with measurable impact.My expertise spans strategic planning, account management, and project execution, with a strong focus on:Developing data-driven marketing strategies that increase inbound leads.Strengthening online presence and boosting social media engagement.Optimizing marketing efforts to generate revenue for clients.Driving operational efficiency to improve conversion rates.I am passionate about building strong client relationships, mentoring teams, and leveraging insights to identify new growth opportunities. My approach is rooted in matching strategy with creativity, ensuring that every campaign resonates with its audience while delivering measurable business outcomes.Currently, I assist brands in refining their marketing strategies for revenue and lead generation, communication, and customer relationship optimization, empowering them to scale, grow, and stay competitive.Let’s connect to share insights and explore opportunities to create meaningful impact!Cheers
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