Deva Dharshini. K
UI/UX Designer, Digital Marketing, Content Writer, and Graphic Designer. Completed Bsc.Multimedia and Animation at VIT Vellore. Certified Digital Marketer - SEO, Social Media Management, PPC, Content Writer
- Role
- Digital Marketing - Content Writer at Kg Genius Labs
- Location
- Coimbatore, TN, IN
- LinkedIn followers
- 500 followers
About Deva Dharshini. K
I’m a detail-oriented and passionate Social Media Manager with a strong foundation in…
Experience
Digital Marketing - Content Writer
Mar 2024 — Present · Coimbatore, IN
Digital Marketing professional with a strong focus on SEO, organic Social Media Management, and Content Writing. At KG Genius Labs, I have had the opportunity to lead and contribute to various digital marketing initiatives that support the company’s growth and brand visibility. With hands-on experience in Search Engine Optimization (SEO), I specialize in on-page and off-page techniques, keyword research, competitor analysis, meta tag optimization, technical SEO audits, and backlink strategies. I have successfully optimized website content to align with search engine algorithms. In the area of Social Media Management, I have developed and implemented content calendars, managed daily postings, and monitored performance analytics for platforms like LinkedIn, Instagram, and Facebook. My approach is purely organic—focusing on building genuine connections, increasing follower engagement, and growing brand awareness without relying on paid promotions. I also leverage trend analysis and audience insights to tailor content that resonates with specific segments. My content writing experience includes creating high-quality, SEO-friendly blogs, landing pages, and social media content. At KG Genius Labs, I’ve maintained a consistent blog strategy focused on educational content around IT, ERP, and Digital Marketing, driving both traffic and credibility. Using analytical tools like Google Analytics, Search Console, SEMrush, and social media insights to track performance and make data-informed decisions. My goal is always to create value-driven digital content and strategies that contribute meaningfully to business objectives.
Education
Vellore Institute of Technology
Bachelor of Science
2020 — 2023
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