Dev Motwani
Senior Associate at Samsung Ads | Ad Operations | CTV | Programmatic
- Role
- Senior Associate at Samsung Electronics
- Location
- North Delhi, DL, IN
- LinkedIn followers
- 500 followers
Experience
Senior Associate
Jan 2024 — Present · Delhi, IN
Manage end-to-end campaign execution on Samsung DSP for Native TV and cross-device inventories (CTV, TVP, OLV, Display, Mobile), ensuring flawless delivery and campaign performance.• Lead trafficking, QA, pacing checks, and performance reporting for domestic and international campaigns across key markets including the US, Canada, APAC, Europe, and India.• Collaborate with SSP teams to set up, monitor, and optimize CTV campaigns through Magnite, and support mobile CPI campaigns with deep funnel optimization strategies.• Coordinate with product, engineering, and operations teams to troubleshoot complex technical issues, ensuring timely resolution and seamless campaign execution.• Conduct in-depth campaign analysis and create client-facing reports, delivering actionable insights that improve CTR, VCR, and reduce cost inefficiencies.• Achieved a 97% on-time campaign delivery rate while maintaining high client satisfaction by consistently exceeding performance KPIs.• Built and maintained strong relationships with 50+ high-value clients, including global brands such as Apple, Amazon Prime, HBO, Goldman Sachs, and Disney+.• Contributed to process automation and internal QA innovations, increasing campaign setup accuracy and reducing turnaround time by 25%.• Execute programmatic media buying and campaign management through Samsung DSP and Publica, ensuring precise targeting, optimal pacing, and creative delivery across Connected TV inventory.• Optimize campaign performance by analyzing bid-level data, adjusting inventory strategies, and troubleshooting delivery issues within Publica’s CTV environment.• Collaborate with SSP and demand teams to manage Programmatic Guaranteed (PG) deals and private marketplace (PMP) setups, ensuring high-fill rates and delivery precision on Samsung-owned inventory.
Education
Bharati Vidyapeeth
Bachelor of Business Administration - BBA, Business Administration and Management, Finance
2020 — 2023
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