Dev Mahtani
Performance Marketing Manager @Holidu
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WORK HISTORY
Performance Marketing Manager @Holidu
As a Performance Marketing Manager, my work in both B2C and B2B settings has been dedicated to achieving meaningful results. In B2C, I\'ve focused on developing effective bidding strategies, conducting A/B testing for ad copy improvements, and creating a cohesive remarketing setup that drove significant growth in traffic while maintaining a profitable ROI. In the B2B sector, I contributed to a 3.8x increase in lead volume, coupled with a 10% improvement qualification rates. This was…
EDUCATION
Università Bocconi
BSc International Economics
Li Po Chun United World College of Hong Kong
IB Diploma
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