Dev Kataria

About Dev Kataria

A data-driven Digital Marketing Strategist with 4+ years of experience in performance marketing, growth marketing, and customer acquisition strategy across PropTech, EdTech & Consumer tech. I specialize in designing full-funnel digital marketing strategies that combine performance marketing, marketing analytics, and growth experimentation to deliver measurable business outcomes. Over the years, I have partnered with India’s leading real estate developers and channel partners to execute scalable cross-channel marketing campaigns focused on lead generation, conversion rate optimization, and ROI-driven growth. Key Achievements • Generated qualified leads, 99M+ impressions, and $8.37M+ revenue through performance-driven marketing campaigns • Achieved 57% improvement in ROI for premium real estate brands through data-driven campaign optimization • Reduced CPA by 17% through audience segmentation, A/B testing, and marketing funnel optimization • Scaled high-intent customer acquisition strategies across Google Ads, Meta Ads, YouTube, and programmatic platforms Core Expertise Performance & Growth Marketing Performance marketing strategy, SEM/PPC campaign management, paid media strategy, retargeting, audience targeting, and cross-channel marketing. Customer Acquisition & Go-to-Market Strategy Product positioning, user acquisition strategy, marketing funnel optimization, and customer journey optimization. Marketing Analytics & Data-Driven Strategy Campaign performance analysis, marketing analytics, attribution modeling, A/B testing, KPI tracking, and conversion tracking. Marketing Technology & Automation Google Analytics (GA4), Google Tag Manager, Looker Studio, CRM and marketing automation tools including HubSpot, Salesforce, Zapier, and lead management platforms. Cross-Functional Collaboration & Stakeholder Management Working closely with product, engineering, sales, and creative teams to align marketing strategy with business growth objectives. I’m passionate about building scalable digital marketing strategies that drive customer acquisition, optimize performance marketing, and deliver measurable ROI through data-driven decision making.

Experience

1. Senior Manager - Digital Marketing

   JLL

   Jan 2026 — Present · Gurugram, IN

   Leading digital marketing and performance-driven Marketing for JLL’s Residential Advisory Services across North & West India. Responsible for driving high-quality leads, optimizing multi-market campaigns, managing performance media budgets, and aligning digital strategy with sales and advisory teams to deliver measurable business growth.

Education

• Barkatullah Vishwavidyalaya

  Bachelor of Business Administration - BBA, Business Administration and Management, General

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  Master of Business Administration - MBA, Marketing

• NextLeap

  Product Manager Fellowship, Product Management