Dev Iyer

Senior Content Manager @Uniqode

Bengaluru, IN

Led multiple parallel initiatives across editorial strategy, brand strategy, brand governance, CRO writing, technicaldocumentation, and founder-led marketing in a SaaS environment.Launched and scaled a thought leadership platform, driving visitors in week one.Developed messaging frameworks for product features, aligning marketing with product roadmap through productnewsletters, product explainers, landing pages, reports and more.Increased social media impressions by 70.5% and engagement by 48.5% on LinkedIn through product-focusedstorytelling.Designed and operationalized a content-led growth strategy aligned with the product roadmap.