Prikshit D.

About Prikshit D.

Strategic analytics and insights leader with 15 years of experience driving customer intelligence, CX strategy and marketing effectiveness across retail and business banking.I specialize in building scalable analytics solutions that power end-to-end customer journeys, shape engagement strategies and influence executive decisions. Skilled in tools like Amazon QuickSight, Snowflake, Tableau, Python, Gitlab and known for connecting insights with business impact.Currently leading initiatives to embed AI across the customer insight ecosystem. Working with journey managers, CX leaders, channel teams, and marketing partners to enable faster, smarter decision-making. I act as a bridge between data science, engineering, marketing and experience teams, bringing together cross-functional perspectives to solve complex, customer-centric problems.I collaborate closely with marketers, journey managers, economists and strategic partners to decode evolving customer behavior and translate insights into business action.

Experience

1. Vice President, Data & Analytics

   NatWest Group

   Jun 2022 — Present · Gurugram, IN

   Leading the transformation of customer insights architecture to enable marketing, CX, and journey teams with AI-enabled, self-serve analytics via QuickSight and Snowflake; MVP dashboard showcased to CMO-1 level- Driving AI adoption to unlock customer insights and power decision-making across CX and campaign teams- Key strategic projects include: • Re-mortgager Spotlight: Analyzed behavioral shifts among customers aged 35–55 due to rising mortgage rates and inflation; identified financial stress signals and influenced economic dialogue within the bank. • Consumer Confidence Analysis: Studied how macroeconomic changes affected spending patterns, aligned with GfK consumer confidence metrics. • Service Proposition Change: Assessed impact of service model transitions on relationship NPS and campaign effectiveness- Mentoring UK-based team and coaching interns through structured programs.

Education

• Rosary Sr. Sec. School

  High School

• Computer Science & Engineering Department DCRUST Murthal

  Bachelor of Engineering (Honours Degree), Computer Science & Engineering

• Hans Raj Model School

  Senior Secondary School, Physics, Chemistry, Mathematics

Skills

• Unix
• Shell Scripting
• Unix Shell Scripting
• Sas Certified Base Programmer
• Pl/Sql
• Teradata
• Business Analysis
• Presentations
• Social Networking
• Direct Marketing
• Business Analytics
• Business Communications
• Sql
• Sas
• Analysis
• Software Development Life Cycle (Sdlc)
• Teradata Sql
• Sas Programming
• Idea Person
• Management
• Analytics
• Leadership
• Communication Skills
• Collaboration
• Team Management
• Campaign Management