Destiny Crawford

About Destiny Crawford

As a seasoned marketer with extensive experience in lifecycle & email marketing, I am passionate about driving business growth through innovative marketing strategies and data-driven insights. With a deep understanding of customer acquisition, activation, retention, and advocacy, I have a proven track record of developing and executing successful marketing campaigns across multiple channels.My expertise in email marketing, customer segmentation, and marketing automation has allowed me to consistently drive engagement and conversion rates. I am well-versed in marketing technologies such as Marketo, Salesforce, and Hubspot, and have successfully managed complex projects from ideation to execution.Collaboration and cross-functional teamwork are integral parts of my approach to marketing, and I enjoy working with stakeholders from different departments to achieve common goals. I am a proactive problem-solver with strong analytical skills and an ability to communicate complex concepts in a clear and concise manner.If you\'re looking for a digital marketer who can help you optimize your customer journey and drive business growth, let\'s connect!

Experience

1. Sr Lifecycle & Email Marketing Manager

   Apptio, An Ibm Company

   Oct 2021 — Present

   I serve as the subject matter expert on all things Marketo email best practice. I collaborate cross functionally to ideate, build and deploy campaigns that engage global personas, qualify leads and increase opportunities YOY.

Education

• The George Washington University

  Executive Certificate, Digital Marketing

  2020 — 2020

• Indiana State University

  Bachelor of Science - BS, Marketing

• Indiana University Indianapolis

  Master of Science - MS, Public Relations

• Ball State University

  Master of Science (MS), Information and Communications Sciences

Skills

• Proposal Writing
• Strategic Communications
• Radio Broadcasting
• Event Planning
• Radio
• Public Speaking
• Public Relations
• Msnap
• Media Relations
• Fundraising
• Marketing Strategy
• Strategy
• Market Analysis
• Microsoft Office
• Sales
• Email Marketing
• Online Marketing
• Advertising
• Press Releases
• Salesforce.com
• Crm Databases
• Microsoft Word
• Team Leadership
• Social Media Marketing
• Powerpoint
• Blogging
• Project Management
• Research
• Wordpress
• Marketing Analysis
• Event Management
• Teaching
• Time Management
• Sharepoint
• Training
• Microsoft Powerpoint
• Integrated Marketing
• Management
• Customer Service
• Publicity