Destiny Broadnax
Digital Marketing Strategist | Omnichannel, Customer Experience, Data Analytics
- Role
- Senior Strategic Consultant at Epsilon
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Destiny Broadnax
I am a data driven CRM marketing strategist dedicated to helping product and brands have…
Experience
Senior Strategic Consultant
Oct 2021 — Present · Boston, MA, US
Define, develop and measure omnichannel experiences for 10+ brands across client’s patient support, health care professional(HCP), and managed care programs with audiences ranging from to customers• Launch first of its kind OTC brand by developing personalized customer journey flows that maximize moments that matter acrosscustomer lifecycle to enable speed to conversion strategies• Manipulate, analyze, and visualize data to reveal trends in brand CRM performance relative to consumer conversion and HCPprescribing behaviors• Conduct interviews, audits, and analyses to inform recommendation for an integrated martech platform, informed segmentation,and a measurement strategy• Contribute to building culture and inclusion by implementing programs such as mentor systems and virtual fun committees
Education
Questrom School of Business, Boston University
Bachelor of Business Administration (BBA), Marketing
2015 — 2019
South Gwinnett High School
High School
2011 — 2015
The University of Sydney Business School
Undergraduate Exchange Program, Marketing
2018 — 2018
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