Destiny Linayao
Director of Product Management leading strategic growth initiatives at Starbucks
- Role
- Director of Product Management at Starbucks
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Destiny Linayao
At Starbucks Coffee Company, our mission to redefine the customer experience in the Lobby is led by strategic innovation and deep analytical insights, contributing to over $450M in gross sales revenue. The team has successfully optimized margin targets through product mix enhancements and cost of goods improvements, thanks to our collective efforts. With over two decades of dedicated service in various leadership roles, the capacity to coach and foster diverse team strengths has been fundamental in achieving and exceeding our objectives.The organization\'s shift towards a more cohesive and customer-centric Lobby experience, including a strategic approach to merchandise and packaged coffee strategies, reflects the values of collaboration and excellence. In partnership with strategic suppliers, we\'ve streamlined our SKU offerings, enhancing both productivity and simplicity. My role encompasses both guiding the team in developing regional product assortments and spearheading initiatives that align with our brand\'s mission and market dynamics.
Experience
Director of Product Management
Feb 2018 — Present · Seattle, WA, US
Drive $450M+ gross sales revenue for total Lobby (AHC, Merch, Packaged Food)- Lead and/or identify margin optimization projects through product mix and COGs improvement that support our margin targets - Contribute to reduced complexity through SKU reduction and improved SKU productivity- Create and gain buy-in for a new Lobby strategy including:o Customer-centric Lobby experience, product and messaging o Leveraged merchandise approach utilizing strategic supplier(s)o Cohesive packaged coffee strategy to include Reserve Coffees
Education
University of Washington
Communications, Marketing, Ethnic Studies
1994 — 1998
Skills
- Product Development
- Organizational Development
- Portfolio Management
- People Development
- Mentoring
- Retail
- Visual Merchandising
- Project Management
- Consumer Products
- Profit Maximization
- Strategic Thinking
- Business Strategy
- Inventory Management
- Merchandising
- Price Setting
- Business Process Improvement
- Management
- Strategic Planning
- Cross-Functional Team Leadership
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