Dessa B.
Senior Manager, Product + Brand Marketing at Starbucks
- Role
- Senior Brand Marketing Manager at Starbucks
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Dessa B.
Hi, I’m Dessa! I am a New York–based strategic marketing leader with deep experience…
Experience
Senior Brand Marketing Manager
Jan 2020 — Present · New York, NY, US
Partner with cross-functional teams to craft dynamic social media strategies that align with overarching marketing objectives- Collaborate with high-profile celebrities, including Taylor Swift and Alicia Keys, to create impactful campaigns that elevate brand visibility and engagement- Leverage performance metrics to refine strategies, enhancing reach, engagement, and conversion rates through data-driven insights- Spearhead the development of innovative social media campaigns that significantly boost brand presence across diverse platforms, tailoring content to resonate with target audiences- Conduct in-depth market research and analyze consumer feedback to inform compelling content and advertising strategies, staying ahead of industry trends and audience preferences- Pioneer cutting-edge tactics and explore emerging platforms to distinguish the brand in a crowded digital landscape, fostering creativity and innovation- Cultivate strong relationships with key stakeholders, including influencers and partners, to amplify campaign impact and extend brand reach.
Education
Central Washington University
BS, Public Relations, Advertising, and Applied Communication
2008 — 2012
Skills
- Ap Style
- Proposal Building
- Creative Direction
- Strategic Creative Development
- Publicity
- Social Networking
- Multimedia
- Social Media Marketing
- Press Releases
- Digital Media
- Google Analytics
- Magazine Writing
- Creative Writing
- Brochure Design
- Community Development
- Photography
- Brand Development
- Creative Strategy
- Web Analytics
- Integrated Marketing
- Strategic Communications
- Fundraising
- Marketing Strategy
- Corporate Communications
- Public Speaking
- Crm
- Marketing Communications
- Press Kits
- Microsoft Office
- Wordpress
- Event Management
- Digital Strategy
- Newspaper Copy
- Strategic Planning
- Digital Marketing
- Public Relations
- Media Relations
- Business Strategy
- Social Media
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