Sreya de
Brand & Corporate Marketing Director at Sutherland
- Role
- Director - Corporate Marketing at Sutherland
- Location
- Kolkata, IN
- LinkedIn followers
- 500 followers
About Sreya de
An organized, curious, and passionate marketing professional with over 10 years of hands-on experience in B2B Marketing, Social Media Marketing, and Customer Experience in various Industries. Has a proven track record in campaign creation and management, marketing analytics, content strategy, events marketing, business development support functions, customer experience, business analysis, business communication, and learning & development. Aspires to be a full-stack marketer with an expert level knowledge on consumer behavior, digital marketing, ethical advertising for the right audience, and building memorable brands!
Experience
Director - Corporate Marketing
Sep 2021 — Present · Kolkata, IN
Work with verticals and horizontals to craft the best possible value proposition, messaging, and marketing strategies aligned to industry buyer agenda, business challenges, and customer problems\\\\n\\\\n2. In alignment with business goals, articulate the Go-To-Market plans with an integrated marketing campaign strategy to drive demand generation and awareness\\\\n\\\\n3. Work with the business team to understand target audience; with the help of salesforce and BDM team, create, scrub, and finalize target contact and account lists\\\\n\\\\n4. Lead content development for digital and web journey - work with the content development team to create a program plan and content/form/platform mix\\\\n\\\\n5. Build value-based content and collateral to support the GTM plan - work with the content development team, design team, and business team to create finished assets for the campaign\\\\n\\\\n6. Project manage campaign from creation to execution, plan and follow timelines, ensure regular communication to all stakeholders\\\\n\\\\n7. Work with marketing operations team to analyze campaign performance, communicate key metrics to relevant stakeholders, and plan next steps accordingly\\\\n\\\\n8. Additional KRAs - work with business teams to execute website content development, case studies, identify and plan event/webinar/ conference participation, work with AAR team to identify and drive relationships with key influencers, identify and participate in key Industry analyst reports\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Education
London Business School
Master of Business Administration - MBA
MKSSS Cummins College of Engineering for Women
Bachelor of Engineering - BE, Mechanical Engineering
XLRI Jamshedpur
Master of Business Administration - MBA, Marketing
2019 — 2020
Delhi Public School, R.K.Puram, New Delhi
High School, Science
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