Andrew Desoiza

About Andrew Desoiza

I’m a results-driven marketing leader with extensive experience in enterprise software and B2B strategies. My expertise lies in crafting integrated go-to-market plans, empowering sales teams, and delivering measurable outcomes through high-impact marketing initiatives.As Senior Product Marketing Manager at ServiceNow, I shape global marketing strategies for public sector industry solutions. From product launches to content and enablement, I drive transformation where technology meets purpose. In previous roles with SAP Concur, Appian Corporation, and IBM, I honed my ability to build scalable strategies across field marketing, campaigns, and industry-specific solutions.With a BS in Business Management from Providence College and an MBA in Marketing Management from Pace University, I bring a blend of analytical rigor and creative problem-solving to every challenge. Let\'s connect and explore how we can build stronger, smarter strategies for growth.

Experience

1. Senior Product Marketing Manager

   ServiceNow

   Apr 2024 — Present · Providence, RI, US

   Global marketing leader for industry solutions in public sector, including our CRM flagship suite of solutions (Public Sector Digital Services). Previously focused on regulated and sovereign cloud positioning and messaging. Overall responsibilities include product and solution launch strategy, messaging, content, seller enablement and event showcases.• Drive integrated marketing strategy across messaging, strategy, and content development for the Global Public Sector.• Contributed to growth to ARR of over $1Bn in revenue hosted in regulated cloud environments.• Lead Product Marketer for Public Sector Digital Services, achieving over $85M ACV in 2025.• Owned product launch, messaging, content plan for Xanadu, Yokohama, Zurich, Australia family releases.• Successfully brought to market the sovereign ServiceNow Protected Platforms Australia and Singapore during the stint, inclusive of AI capabilities and workflows.• Develop drop-your-sandwich messaging and enablement strategies for global events, including Knowledge and other high-profile industry-specific events.

Education

• Providence College

  Bachelor of Science (B.S.), Business Management

• Pace University - Lubin School of Business

  Master of Business Administration (MBA), Marketing