Desmond Hunter

Business Development Strategist @North Oaks Health System

Hammond, LA, US

Serving as marketing and business development lead for the Orthopedic, Neurosciences and Surgical service lines. My role operates as the liaison among stakeholders, marketing team and external customers. Duties- Manage all aspects of multimedia campaigns that enhance brand and achieve business development goals- Effectively maintain relationships and communications between internal operations and external stakeholders to understand needs, exceed expectations and continuously evaluate business development relationships/opportunities- Work cross-functionally within the marketing department to support initiatives, improve processes and consumer experience- Develop, implement, analyze and optimize strategic marketing and business development plans to exceed goals through the consistent execution of specific and measurable actions- Provide comprehensive and timely reporting of all business development activities through use of tools to include development of weekly summary and activity reports- Organize, plan and execute all aspects of special activities as deemed necessary to accomplish internal and/or external marketing goals- Manage projects through development process to ensure accuracy and timely completion- Collaborate as necessary to develop campaign tactics- Create effective content (i.e. articles, videos, presentations, brochures, website content, ad copy, etc.) to engage target audiences- Reporting campaign performance to showcase ROI- Plan and execute events for assigned service lines- Monitor changes in health care competitive landscape and share updates with appropriate stakeholders- Leading and supporting community relations activities.