Desiree Fulton

About Desiree Fulton

Marketing communications professional with an agency background, working with both…

Experience

1. Marketing Communications Professional

   Jackson Spalding

   Jun 2011 — Present · Atlanta, GA, US

   Currently leads the Orkin Commercial Services (B2B) and Gwinnett County accounts, responsible for team management, serving as the main client contact and overseeing multimillion dollar budget. Executes annual strategic planning, spanning integrated campaigns, digital marketing, sales enablement, internal communications, PR and brand strategy. Works with project leads to bring plan to fruition and meet goals. Develops executive-facing memos and presentations that condense project details into memorable narratives and recommends data-driven optimizations. Highlights from Past Roles— Executed demand generation campaigns for Orkin Commercial Services, including digital content strategy and development, paid media distribution and automated email nurture campaigns to drive new contacts and MQLs— Oversaw quarterly planning and measurement, written content creation and video production for Chick-fil-A’s digital magazine The Chicken Wire to build brand affinity— Managed Chick-fil-A’s PR field support program, guiding internal communications to franchisees, proactive media relations and crisis communications response. — Worked with cross-functional teams to develop and execute plans for new Chick-fil-A restaurant openings in high-risk markets. Provided on-site support before, during and after each grand opening including content marketing, social media support, media relations/coaching, media event management, community relations and issues management— Supported ongoing media relations for Orkin Residential, Orkin Commercial Services and Chick-fil-A, including key message/press material development, pitching, media coaching and bylined article creation.

Education

• The University of Alabama

  Bachelor's of Arts, Public Relations, Spanish

  2007 — 2011

Skills

• Marketing
• Ap Style
• Adobe Creative Suite
• Social Media
• Public Relations
• Internal Communications
• Media Relations
• Social Media Marketing
• Press Releases
• Event Planning
• Journalism
• Event Management
• Newsletters
• Editing
• Facebook
• Blogging